Traditional tea supply chains place farmers at the bottom while factories, brokers, distributors, and retailers take the majority of profits.

As a Fair Trade Federation verified tea company, JusTea works directly with small-scale Kenyan tea farmers through a direct trade model that eliminates middlemen entirely.

This farmer-direct approach allows farmers to receive sustainable, fair trade wages and reinvest profits into their communities.

When you choose ethical tea from JusTea, more of your purchase supports the people who actually grow your tea, while you receive fresh organic tea shipped directly from Kenya's most recent harvests.